You have the offer and the audience. I build the system that turns them into revenue — site, CRM, funnels, email, payments — as one fixed-scope project.
I started as a developer in 2005 and built a software company from nothing to 60 people and €2.2 million a year. I hired, shipped, sold, and eventually rebuilt the operating model so the company could run without me in the daily loop.
Now I build engines for other people’s businesses. Not decks, not strategy documents — the actual working machine: website, CRM, funnels, email, checkout, automations. Connected, launched, handed over. When it needs to keep growing, I stay on.
What I build
No open-ended retainer to find out whether we work well together. We agree the scope and the price, I build it, you own it. What happens after that is your call, not a clause in a contract.
You have an offer and an audience — or you are relaunching one. I build the whole system that connects them: brand and site, CRM, funnels, email sequences, checkout, delivery, automations. One scope, one price, both agreed before I start.
Most clients do not want the keys back on day one. I stay on a monthly retainer for the next funnel, the next campaign, the automations, and the operational work that keeps landing on your desk. One visible win at a time.
Twenty years of running companies — products, pricing, teams, cash. Bring me the decision before you commission the thing. Sometimes the most valuable system is the one you do not build.
What gets built
A website on its own is a brochure. These six parts, wired together and talking to each other, are what actually moves someone from noticing you to paying you.
A design language of your own and a custom build behind it. Not a template recoloured, not a page builder you will outgrow in a year.
Every lead lands somewhere, gets tagged, and gets followed up. You stop losing people you already paid to reach.
The path from a stranger's attention to a name in your database — built, tested, and wired to the rest of the machine.
Segmented sequences that keep selling after launch week is over, written to sound like you rather than like software.
Tiers, payments, access, fulfilment. Nobody on your team sends a file, a link or an invoice by hand again.
The repetitive work — content, follow-ups, reporting, client comms — handed to the machine, with guardrails your team can trust.
Selected work
Work for clients, and ventures I’ve built and co-founded. The same job every time — an audience or an offer on one side, and the engine that turns it into a business on the other.
A US civic organisation had half a million followers, a bestselling founder and a mission people believed in — but no website, no CRM, no checkout, and nowhere for supporters to actually gather. I built the whole operation: a custom site feeding GoHighLevel that grew a 3,500-person waitlist, a 54-lesson course, three price tiers with their own checkouts, and segmented launch sequences across Instagram, X and LinkedIn. Then the part that keeps a movement alive — a full community platform: structured channels, member onboarding, access and reminder automation, a sealed founding-cohort space, and an operating system that runs the day-to-day so no member ever goes unanswered.
A Los Angeles founder needed three complete platforms for three different audiences: a B2B fintech brand, a family-safe AI product, and a creator-economy launch under strict compliance rules. Agencies quoted him months and five figures per site. Each build took about three days inside a one-week deadline — three separate design languages, three repositories, real lead capture wired into the CRM on every one.
My wife Tajana is the mastermind behind it — the curriculum, the content, the ideas. In AI Gen we teach children and adults to use AI safely, and parents how to keep their kids safe with it. Everything around that is mine: a CRM with three pipelines, deposit-and-balance checkout, seven lead magnets, an Instagram engine with DM automation, a webinar system that turns twelve answers into a full script and a ten-email sequence, and e-book delivery with zero manual work. No marketing team, no agency — just her work, my systems, and a business that runs itself.
ISKONIQ is an AI platform I co-founded for public-speaking and communication coaches — the analysis engine their whole practice can run on. A coach uploads a client's talk; the system measures delivery in real numbers — pace, pauses, filler words, vocal energy, and emotion across 48 dimensions of face, voice and words, using Hume AI, Whisper and large language models. A coaching assistant then turns it into a white-labeled, client-ready report with drills for next time, under the coach's own brand, with every client tracking their progress over time. It is built to replace five to ten hours of manual feedback a week and let a coach sell measurable results instead of opinions.
How it works
Four steps, and you know the price before the third one starts.
You tell me what you are launching, who it is for, and what already exists. Thirty minutes. No deck, no discovery invoice.
I come back with exactly what I would build, in what order, for what price. If the honest answer is that you do not need it yet, you get that answer instead.
Every week you see working software rather than a status update. Feedback goes in as we go, so there is no big reveal left to be disappointed by.
Documentation, a walkthrough, and full ownership of everything built. Then either your team runs it, or I stay on and run it with you.
Where to start
Pick the sentence closest to the one in your head right now.
We build the shortest path from a follower to a paying customer first — capture, checkout, and the emails in between — and get that live before anything else is touched.
Bring me the real version ↗
The principle
Leave behind a system,
not a dependency.
I built a software company from nothing to 60 people and €2.2 million a year, then spent two years redesigning it so the culture, the quality and the momentum would survive me stepping out of daily operations.
That is the same thing I do for you, at a smaller scale and a much faster pace. Everything I build is documented and handed over. If you keep me, it should be because the work is worth it — not because nobody else can open the machine.
The bench
You deal with me, start to finish. But when a project needs a real delivery team, I have one — and you are not paying for an agency layer to find it.
Behind me is the software and QA company I founded and led to 60 people — engineers, testers and designers I have shipped with for years. And Fifth & Tee, the US entity that contracts and bills the work.
Designers, developers, copywriters, video people — pre-vetted, already proven on real projects. Pulled in when the scope genuinely needs more hands, never to pad an invoice.
When the business needs marketing, technology or operations leadership rather than more hands, I know who to call and I will make the introduction.
Start a conversation
The first conversation is thirty minutes and costs nothing. If there is a fit, you get a written scope and a fixed price before any work starts.
Currently taking on up to three build projects at a time.